Copywriter
Tovala
Marketing & Communications
Remote
Posted on May 3, 2024
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
How you'll make creative sing at Tovala
- Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social.
- Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience.
- Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel.
- Show your range: meticulously self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work.
Our top 3 must haves for what you’ll bring to our table. You…
- Have 2+ years of copywriting experience at an in-house marketing department or external agency.
- Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…).
- Have experience writing for digital, email, social, and print AND know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more.
The values we hold dear
Put the team first
We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
Get s#!t done (well)
We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
Connect the dots
We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
Be Direct
We share our perspective openly and directly, even when it feels difficult to do so.
Embrace the obstacles
We rise to meet challenges with a sense of urgency, resolve, and optimism.
Champion the customer
We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
