Brand Marketing Lead
Public.com
About Public
Public is an investing platform that makes building a multi-asset portfolio fast, frictionless, and secure. Members can trade stocks, options, bonds, crypto, ETFs, and alternative assets—all in one place. Alongside its robust suite of investing tools, Public offers Alpha, a layer of artificial intelligence that provides fundamental data and custom analysis to support informed investment decisions.
Since 2019, Public has raised over $300 million. Investors include Accel, Tiger Global, Will Smith's Dreamers VC, The Chainsmokers' Mantis VC, and Shari Redstone's Advancit Capital, as well as renowned figures in business and culture, like Maria Sharapova, Tony Hawk, and NYU Stern professor Scott Galloway.
This role is based in our NYC office and is onsite Mon-Thurs.
About the Role
We are looking for a creative and energetic professional to join our fast-paced Brand Marketing team.
As Brand Marketing Lead, you will be responsible for driving top-of-funnel growth and continuously pushing the brand forward by creating a consistent brand identity, developing compelling brand positioning and messaging, and maintaining a strong emotional connection with Public’s customers in order to: increase brand awareness, create a positive perception, and drive organic growth.
You will develop and lead key strategic initiatives (campaigns, collaborations, launches, and more); create / optimize our marketing processes; and help drive our core business goals.
What You’ll Do:
- Lead and own a variety of marketing initiatives ranging from product launches to brand campaigns — including strategy, planning, cross-functional team management, and timeline/deliverables
- Ownership of marketing calendar and owned channels including socials, website, ASO, etc.
- Stay abreast of cultural evolutions in the retail investing industry to position Public to quickly seize and capitalize on key moments to connect with our customer base/audience
- Work hand-in-hand with Lifecycle team to co-develop both evergreen and product/campaign specific lifecycle strategies and executions
- Collaborate with internal and external creative resources to develop top-quality creative (briefs, brand strategy, and goals)
- Work closely with product team on positioning, key product details, and go-to-market strategy and planning
- Develop and iterate upon KPIs to measure brand and campaign performance wherever possible
Who You Are:
- 7+ years of experience in managing and executing consumer-facing integrated campaigns and long-term brand building through a diverse media mix
- Experience working in a high-growth startup environment
- Experience collaborating with and managing external creative and production partners
- Strong track record of influencing effectively cross-functionally across all levels of management
- Data-driven with the proven ability to develop and track key branding metrics to increase performance and awareness
Bonus Points:
- Strong knowledge of the retail investment space including creators, trends, and competitors
- Understanding and experience with social media and latest trends, technology, and content
Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $120K-$170K based on skills and experience.
