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About Us 

Hive Brands is the online grocery store for planet-loving humans, carefully vetted by planet-loving humans. We believe every choice is a chance to make an impact, but you don’t always have the answers you need to feel confident you’re doing your best. So we do the work for you. We vet every item – from sustainability to responsibility to delectability – so you can be sure your most important questions are answered. Hivers across the country are transforming their grocery shop into a sustainable habit, and reducing waste, plastic use, and their carbon footprints in the process. Our mission is to ensure every product we bring into our homes has a positive effect on the planet. Learn more at www.hivebrands.com.

We’ve raised two rounds to date and are in the midst of closing our latest round of funding. With a seasoned leadership team from Freshpet, Amazon, and Casper this is an incredible opportunity to join an exciting early-stage startup with proven traction.

At Hive, we are committed to creating a diverse environment and welcome all qualified applicants to apply.

Senior Marketing Manager

We’re looking for a marketing leader to join our small but mighty team as we work to transform online grocery shopping into sustainable shopping. As our senior marketing manager you will run our CRM efforts and content marketing, including our social media presence and partnerships. You’ll also have the opportunity to touch other aspects of marketing and our business - as a small team, we wear many hats. This is a great opportunity to get in at an early stage startup at a time when we’ve proven our business model and are now ready to grow with a clear path to profitability. If you’re looking for an opportunity to tap your expertise, get creative, and leave your mark on a brand that is doing good in the world, you’ve come to the right place.

What you’ll accomplish at Hive:

Build upon a strong CRM foundation

• Execute against the Hive CRM playbook: develop email calendar & execute email creative. Brief partners and oversee execution as needed.
• Audit our existing segments, campaigns, transactional emails and flows and make recommendations that will fold into your CRM roadmap 
• Develop quarterly roadmap to enhance our CRM efforts, including content strategy, A/B testing plan, enhancements to existing campaigns/flows/transactional emails and incremental/net new campaigns, flows, transactional emails and channels 
• Execute against your roadmap, working closely with internal and external partners to bring your ideas to life and drive revenue and performance 
• Report on performance on a weekly & monthly basis 

Revitalize our content and build community:

• Develop social strategy, including measurement plan
• Draft monthly content calendar and execute in key channels, specifically focused on Instagram
• Create content, including video and static posts, and brief key team members/ partners to bring your vision to life 
• Develop partnerships with relevant creators and/or brands to further amplify our brand, source UGC to use across channels and drive conversation
• Engage with planet-loving humans in relevant spaces (online and potentially offline) with a goal of cultivating relationships 
• Set strategy and help to execute blog content that drives engagement and SEO value for Hive

Help to drive the business

• Report on performance on a weekly and monthly basis, make recommendations based on your findings and retool your strategy accordingly 

Learn & grow outside of your area of expertise

• Collaborate closely with marketing team on performance marketing and paid efforts, including creative development and media strategy 
• Work cross-functionally with product, merch, customer care and operations teams to support key business initiatives

What we’re looking for:

• Overall 5+ years of marketing experience. E-commerce or DTC experience required, start-up or small company experience preferred.
• 3+ years of email marketing experience
• 2+ years of experience managing social media working directly for brands or through agencies
• You’re passionate about brand building on social media. You can rattle off which brands you love, why, and recall specific interactions or posts that made you think, "yes, that's the type of brand I want to build.” You have a history of keeping up with social trends – and knowing how to act fast to capture the moment while seamlessly integrating a brand properly into those trends.
• You are an owner/builder: you’re energized by both leading strategy and guiding partners and being hands on to create/execute your vision
• You have a history of creating great social content, including shooting/editing your own TikTok’s / reels and briefing other creators to bring your ideas to life 
• When it comes to email and CRM, you have…
• A proven track record of delivering and hitting sales/revenue KPIs through email and SMS programs
• Deep experience with Klaviyo and Shopify
• Working knowledge of HTML and email design best practices
• Expertise in trigger-based flows and email automation logic, email A/B testing methodology and experience using experimentation to optimize campaigns and flows
• Meticulous attention to detail; proofreading and QA experience
• You’re highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
• You are data-driven and relentlessly curious about our customers, our brand, and the sustainability space– with a persistent desire to collect information, analyze results, and improve performance
• You have strong project management skills and ability to manage multiple priorities at once 

And most importantly, you have a passion for helping people live more sustainably and for making an impact on our planet.

Benefits 

• Competitive, equitable pay 
• Early stage equity & benefits 
• The Hive employee discount on all of your Hive goodies, plus ability to taste and try tons of new products 
• Flexible work environment (we’re fully remote today with plans to have a hybrid option in the near future)

How To Apply

Please send your resume to hiring@hivebrands.com with the subject line "Senior Marketing Manager."