Manager, Growth Creative
FabFitFun
Job Details
Description
About the job
FabFitFun is looking for a strategic, hands-on Manager, Growth Creative to lead concepting, production, and optimization of performance creative across paid social, YouTube, and emerging channels. You’ll transform insights into thumb-stopping ideas, build and iterate modular assets at speed, and partner closely with Performance Marketing, Brand, Merchandising, and Analytics to drive efficient acquisition and revenue.
Location: This role is based out of our Creative offices in West Hollywood, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday–Thursday).
What You’ll Do
- Facilitate and execute growth-creative across Meta, TikTok, YouTube, display as well as briefs, concepts, production, QA, and delivery
- Translate CPA/ROAS and funnel insights into clear creative hypotheses and multivariate tests
- Build modular, rapid-iteration ads (UGC, hooks, CTAs, offers, value props) tailored to each channel and audience
- Develop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new ads
- Partner with Performance Marketing on test design, audience fit, and flighting; iterate weekly based on results
- Collaborate with Brand/Design to ensure assets are on-brand while optimized for performance
- Maintain a living library of top performers, learnings, and do-nexts; share crisp creative readouts with stakeholders
- Track competitive and platform trends; pilot new formats (Shop ads, Shorts, Spark, cuts for Stories/Reels) quickly
Qualifications
What You’ll Bring
- 4–7 years in growth/performance creative for DTC or eCommerce (subscription a plus)
- A portfolio of data-driven ads that moved CPA/ROAS; comfort speaking to hypothesis → test → iteration
- Fluency in platform best practices (Meta/TikTok/YouTube), creative analytics, and funnel dynamics
- Strong briefing, scripting, and on-set experience (can direct creators/editors and give comprehensive feedback)
- Ability to turn insights into specific creative changes (hooks, frames, captions, overlays, offer articulation)
- Excellent project management, able to juggle multiple cuts, channels, and deadlines without sacrificing quality
- Collaborative, curious, and resourceful; thrives in fast tests and frequent iteration
- Proven experience with generative AI and LLM prompting a plus
Bonus Points For
- Hands-on editing (Premiere) and motion/graphics skills to accelerate iteration
- Experience scaling UGC programs and creator networks
- Familiarity with incrementality tests and creative-level attribution dashboards
- Experience localizing or personalizing creative by audience or lifecycle moment
This is a full-time position with an expected base salary range of $90K-$105K and is eligible for a 10% annual bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education/certifications. If we extend an offer for employment, we will consider all individual qualifications.