Principal Product Manager, Member Experience
Dutch
Product
Oakland, CA, USA
USD 170k-190k / year
Posted on Sep 4, 2025
ABOUT US:
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
THE ROLE:
We're looking for a Principal Product Manager to own and evolve the full member experience at Dutch—from vet consultations to product purchases and account management. You’ll be responsible for creating a seamless, high-converting journey that keeps our members engaged and supported throughout their time with us. You’ll lead the strategy and execution for key parts of our business—call scheduling and messaging flows, shopping and checkout experiences, and member account functionality. You’ll also shape our future mobile app and play a critical role in how we use data to drive retention and product insights.
This role is perfect for a seasoned product leader who thrives in fast-paced, mission-driven environments and knows how to turn customer insights into high-impact product decisions. If this sounds of interest to you, we’d love to hear from you!
WHAT YOU'LL DO:
- Own and evolve the member site experience—from first vet interaction to post-purchase follow-up.
- Lead the strategy and execution of core customer journeys across vet access, treatment plan checkout, and account management.
- Define and deliver the site roadmap with measurable outcomes and continuous iteration.
- Partner with UX and engineering teams to launch our first mobile app experience.
- Drive a data-informed product approach, including identifying key metrics and building tools that provide insights into behavior, conversion, and retention.
- Collaborate across engineering, design, lifecycle marketing, and leadership to align vision, scope, and execution.
- Be hands-on: research, build, test, and iterate. Expect to wear multiple hats and lean into problem-solving where needed.
WHAT YOU'LL BRING:
- Minimum 5–10 years of product management experience, including time as a senior IC, group PM, or principal PM.
- Experience leading end-to-end purchase funnels—from product detail pages through cart and checkout—ideally in Shopify or a similar platform.
- Background in improving conversion rates and understanding what drives them.
- Familiarity with membership or subscription-based eCommerce
- Curiosity and data-savvy mindset—comfortable running your own queries and working with analysts to structure the data you need.
- Ability to thrive in cross-functional environments, and know how to build consensus across design, engineering, operations, and execs.
- Being a self-starter who’s comfortable with ambiguity, proactive about making decisions, and clear in communicating your rationale.
- Ability to iterate quickly—you’re always thinking about the next A/B test, and you have experience running and analyzing experiments.
- Passion for user research and regularly speak to customers to guide roadmap and improve product-market fit.
- Bonus Points For:
- Being a pet parent or animal lover (our team includes quite a few!)
- Experience in telehealth, startups, or the pet industry
WHY WORK FOR DUTCH?
- Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office
- Competitive salary range between $170,000 - $190,000
- Health, dental and vision insurance
- Flexible PTO
- Robust holiday schedule
- 401k plan
- Professional development opportunities!
Dutch Guiding Principles:
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
